Email Newsletters: Friend or Foe to Your Customer's In-box? Business Articles | November 8 Roquan Smith Youth Jersey , 2006 Does your company send newsletters to your customers? Are you sending information they want, or that you want them to want? Some things to bear in mind the next time you send out a newsletter.
In today?s business environment, electronic mail is becoming more and more popular. Why wouldn?t it be when you can jot down a note or two and send it out to the World Wide Web and the recipient gets it in 2 minutes, as opposed to 2 days with good old-fashioned mail? In 2004, a study found that the average consumer received approximately 308 emails a week. Most of these mails are business correspondence, but an ever increasing amount of emails coming are in the form of company newsletters. Newsletters can be used to send articles to educate the consumer Khalil Mack Youth Jersey , or to pass along important information on sales or deals the business is holding. Almost every company now offers a newsletter, and these newsletters can be sent daily, weekly, or monthly.
With the ease of disseminating information to your customers, email newsletters also have a downside; they completely clog email in-boxes. I have to admit I?m a newsletter junkie, and on an average day I receive over 150 newsletters.
Which ones have been successful in passing the ?keep it or trash it? test; newsletters that provide information and don?t bash me over the head with selling.
Your clients are not na?ve; they know you are trying to sell to them. They also have a certain degree of tolerance when it comes to selling. But Walter Payton Youth Jersey , if you want to keep subscribers to your newsletter, you must give them a reason to want to open your emails. The frequency of your mailings determines the balance of selling to information you should include in your emails. If you?re mailing monthly notices to your clients on the specials that you are running, then your subscribers will be interested and keep up their subscription. If you?re sending weekly and even daily emails on sales, while offering little else, you?ll lose subscribers.
The most successful newsletter tactic is to send daily or weekly emails to your subscribers with content and advertisements for your business. Content can be anything from articles you?ve found on the internet or written yourself, tips and hints pertaining to your industry Riley Ridley Womens Jersey , local events (if you?re marketing locally), this day in history, anything that you think your customers will find interesting and that will impart some sort of knowledge on them.
The next time to you start to send a newsletter out to your customers and subscribers, take a few moments to go over it and ask yourself: If I was getting this from a company, would I be happy or frustrated to receive this piece of mail.
How To Meet Women Online: The Secret Of Your Message Subject Self Help Articles | February 13, 2009 Most women receive DOZENS of messages a day David Montgomery Womens Jersey , very attractive ones even a HUNDRED or more messages PER DAY in their profile inbox. If you would know ANY woman with a profile and asked her about her inb...
Most women receive DOZENS of messages a day, very attractive ones even a HUNDRED or more messages PER DAY in their profile inbox. If you would know ANY woman with a profile and asked her about her inbox, you would already know that 99% of those enormous amounts of messages are all about things like the shallow: you're hot, the needy and desperate you're gorgeous, so add me on blabla@whatever.? There's the overly nice one: I don't know if you think I'm your type, but I would like to do blabla for you or take you to blabla.
That's the message your lame competition will think they stand out with. But they FORGET something Akiem Hicks Womens Jersey , something REALLY important if they want to stand out and have the chance to meet and date a beautiful woman. And this one thing can give you a tremendous, unfair advantage over the vast majority of men out there, because what do you see first, BEFORE you open up a new message? Think about it. Don't worry, I'll wait.
It's the SUBJECT of the message!
Here's the story: in marketing, they've done hours and hours of research on the effect of the headline of an advertisement versus the effect of the advertisement content. What do you think was the result? Compelling headlines Tarik Cohen Womens Jersey , so subjects, INCREASED response with 10 to 20%.
Doesn't sound like a big deal, huh? So here are some definitive numbers for you: say you send out 20 messages to women in a random week (that's around 3 a day) and you received 2 replies with a crappy subject before, guess how much you'll receive now that you have a good subject? 2 to 4 messages more then before, which is DOUBLING your results!??
Sucker Subjects, Those That Will Definitely NOT Help You Achieve Success Online
Next to the content of 99% of the messages being almost EXACTLY the same, guess what happens with the subjects of those messages?
One of three very unique ones (NOT) are used: no subject (never took the time), the greetings subject (hi, hello, hi there Anthony Miller Womens Jersey , etc.) and the cheezy subject. What's a cheezy subject? A shallow compliment based on her looks (you're beautiful), a joke (see below), an overly used quote from a movie or song (I'll be back or whatever) and pick up lines (heaven must be missing an angel and so on).
Here are some examples I took off a random female profile:
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