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Asiatic markets: made in Italy to re-build Marketing Articles | April 7, 2009 We have been watching a real attempt to make an assault on China under the pretext of regaining a chronicle ten-year delay in just twothree months. Of course it doesn't work....
"The Crisis", as it has been defined by now in a simplistic way Wholesale NFL Jerseys , has at least the merit for letting emerge the strong cultural, industrial bounds and restraints of Italian companies and of their management, provided that it can be named like that the thick rank of self-home-made-entrepreneurs and the thicker rank of their children catapulted into a comfortable place at the board of directors, dealing with some operative tasks often without having been specifically trained.
From our Chinese observatory we were waiting for a strategic afterthought about the role of Asiatic markets as great outlet markets, for a creative reprocessing of the internationalisation strategies Wholesale Jerseys Cheap , a willingness to learn the right approaches to enter these Nations and to invest in Asia in order to regain the market shares that have been dramatically falling down in the rest of the world.
But this is not the case. We have been watching a real attempt to make an assault on China under the pretext of regaining a chronicle ten-year delay in just twothree months. Of course it doesn't work. Everyday we get e-mails and phone calls from companies that would "sell in China" and according to our company policy we reply right to everybody, advising them honestly about the difficulties, the timing, the essential investments, the necessity of a fixed presence on the territory Wholesale Jerseys Online , with the following investment in human resources.
The feedbacks we get are really unedifying. Quoting randomly some recent episodes, let's try to make some examples:
1. After a lot of afterthoughts a small fashion accessories firm denies to invest 10.000 ? and doesn't participate to a cooperative project funded 50% by the Regional Authority for the market penetration into China.
The firm always worked for made-in-Italy brands that have tightened the purse strings and started producing on its own or in outsourcing in Asia. It was the chance to start a project of market penetration into China at very low costs. This was a family-run firm with a smart, young child that didn't feel like frequently travelling to Asia. Without a brand of its own and without a retail trade structure this firm is bound to close if it remains in traditional markets. They don't know Asia at all. They just want "to sell", but they alone will not have the power to do it. Their doom is already sealed.