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Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that Brian Anderson Jersey , I must also say that too often I see marketers going too far.
In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain.

My example comes from the reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me.

Quite often they are given marketing-related tasks on the show. Let's face it Martin Prado Jersey , marketing is one of THE most important jobs you'll ever have in business. If you can do it well, your business will more than likely do well. If you can't market well, your business is in trouble.

In a recent episode of ?The Apprentice? the task was to create a TV commercial for Dove Body Wash. The teams were instructed to come up with an "out of the box" 30-second spot to promote the product. The result?

Both teams created garbage! I guess some may argue they certainly did think "out of the box," and both teams tried to justify that's what they did, but in the end JT Riddle Jersey , they failed miserably at their number one task: to sell the product!

And that's what I think happens to many marketers who try to be too creative. They lose sight of the fact their job is to sell a product or service. To do that effectively, your marketing has to be one word: relevant.

You can be as clever or creative as you want, but in the end if your marketing is not relevant to the product and to those who are most likely to buy it, you have failed.

Look, I realize we have to be creative to capture our audience's attention. After all we are trying to cut through a sea of marketing clutter. I just wish more marketers tried harder to connect with their audience vs. simply entertain them.

Heck Lewis Brinson Jersey , I sometimes wonder if marketers even know who their audience is. This definitely came into play in The Apprentice with both teams showing men using Dove Body Wash in their commercials. C'mon, it doesn't take a lot of sense to recognize this product is for women! But because they were so focused on being clever, they lost sight of this very basic fact.

If I can leave you with one thought it is this: Identify and know your audience and then aim to connect with them and jump into the conversation they are already having in their head about your product or service.

If you can do this, you will be effective in capturing their attention, AND selling your product or service.

? Copyright 2005 Debbie LaChusa Deven Marrero Jersey , 10stepmarketing



About the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit


Discover Detail About The Exchange Finance And Its Importance
Posted by seopromotionzone on January 22nd Andre Dawson Jersey , 2018


Today, exchange finance is a monstrous, multi-billion dollar business. As the world exchanges an ever increasing number of products and items are purchased and sold, so an ever increasing number of banks and agents are expected to loan cash to finance the buy and offer of these merchandise and wares - appropriate over the worldwide inventory network.


Envision you are a merchant of any ware, getting them locally and pitching them to remote purchasers. To make your buys Wei-Yin Chen Jersey , you should have cash to purchase that item, before their export. Where will you discover cash to make these buys? What's more, assuming you are the universal purchaser; the shipper, acquiring from dealers all finished nation - by what means will you finance your exchanges, which at any one time may surpass your money holds? What may be upheld by your bank who Curtis Granderson Jersey , on the off chance that they are conventional loan specialists, will just loan against your monetary record? This is the place exchange finance and organized trade finance is valuable - your business can develop and create in the event that you utilize the administrations of a pro exchange finance office who will structure exchange finance structures can be custom fitted to your necessities, utilizing the insurance of the products you are exchanging, as opposed to your own accounting report or different resources.


Merchandise and wares have their very own basic estimation. For instance, if cocoa beans are worth a huge number or even a large number of dollars per ton Neil Walker Jersey , at that point once a major heap of beans is aggregated in one place; in a stockroom or on a ship, it is justified regardless of a great deal of cash. A bank may loan cash against the aggregate estimation of the beans, short some add up to assess cost and different dangers.


It is the same for each item or exchange great which is resalable. A bank will influence an advance as long as the guarantee "adds to up" and as long as the bank is alright with the way the arrangement is organized between both the purchaser and the dealer. Of key importance is that if something turns out badly the bank can claim the products or merchandise and pitch them to acknowledge monies to reimburse any credit sums remarkable.
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