Ich suche » ery simple and effective step

Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching Authentic Catfish Hunter Jersey , utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.


The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.


1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.


2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?


3. Define your target audience & identify the best channels of communication to reach them? Who is your target audience? General public? Customers? Competitors? Suppliers? What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide Authentic Mark McGwire Jersey , specialist or generalist, industry publications, community newsletters?


4. What is your key message? Distill what you want to say into three key points. What are the feature and benefits to your target market and what examples can you give to provide evidence and credibility to your message?


5. Be brief when contacting the media. The media are very busy and under a lot of pressure to meet deadlines. Don't waste their time. Target who is covering stories in your area, contact them and make your pitch of a story idea brief and to the point. If they want more information have a 1-page media release with the details ready to fax or email to them.


"If you are able to stay alert and present at that time (that the pain-body awakens) and watch whatever you feel within, rather than be taken over by it Authentic Glenn Hubbard Jersey , it affords an opportunity for the most powerful spiritual practice, and a rapid transmutation of all past pain becomes possible." Eckhart Tolle -- The Power of Now


As I was rereading Eckhart Tolle's insightful book, The Power of Now, this week I came across the above quote, and knew I had to share it with this community of purposeful people. For me Authentic Reggie Jackson Jersey , it's really at the crux of the work that transforms people's lives. It's also why in the Life On Purpose Process, one of the major steps that precedes clarifying your life purpose is to unmask or uncover your Inherited Purpose, which I believe is analogous to the 'pain-body' that Tolle is referring to.


Otherwise, it's simply too hard to really get to the essence of who you are and why you came to planet earth - i.e. your life purpose. But, as Tolle also points out Authentic Joe Morgan Jersey , this process of witnessing the pain-bodyInherited Purpose is often a major challenge.


Tolle goes on to write: "This is not to deny that you may encounter intense inner resistance to disidentifying from your pain. This will be the case particularly if you have lived closely identified with your emotional pain-body for most of your life and the whole or a large part of your sense of self is invested in it. What this means is that you have made an unhappy self out of your pain-body and believe that this mind-made fiction is who you are. In this case, unconscious fear of losing your identity will create strong resistance to any disidentification."


Take a moment and consider this. Who do you know that you would say has misidentified themselves as their pain, or who has unconsciously created an image of who they consider themselves to be that's based in fear, lack and struggle? I know as I look around the room the one person that I see who has done that is ME, and as far as I can tell in the over 16 years of working as a coach Authentic Walt Weiss Jersey , so has everyone else. Now, granted some have invested more effort into creating this case of 'mistaken identity' than others, but we all have done it. It seems inherent in the nature of being human. But as Tolle points out in "The Power of Now" and I'm here to emphasize, none of us are stuck with that old, fear-based identity. And Tolle points to one very simple and effective step towards freedom from the 'mind-made' Inherited Purpose. Whenever you find yourself in some kind of emotional pain Authentic Tony Phillips Jersey , step aside. Step into the witness position and observe the pain. Don't try to avoid it, nor overcome it for 'what you resist will only persist' but step aside and watch it, and in the process you'll begin to realize that while you have a mind and that mind at times will spin off thoughts which will lead your body to react with a painful emotion, you are not that mind nor that body.


And in that