In parts 1 - 4 you learnt how to develop your online business proposition Brandon Ingram Jersey , generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Now it is time to focus on optimizing each individual page. My key message is keep each page brief! You shoul only be covering one key product, service or key piece of information per page. If you find yourself covering more Magic Johnson Jersey , split the content and create more pages!
Keyword density is a key concept in page optmization and be defined as "The number of times a keyword is used on a web page divided by the total number of words on the page. Expressed as a percentage". Another key term is keyword relevancy, which is defined as "the frequency with which key words that are related to each other appear on the page".
(a) Metadata Optimization
Experts disagree on the importance of metadata. In the good old days, metadata was heavily used by search engines to rank sites. Now, as a result of abuse by webmasters, the main engines largely ignore metadata in ranking sites. However Kobe Bryant Jersey , metadata is still used by search engines to compile site descriptions in search engine results and (for that reason alone) is work investing a little time in!
The META-Description tag is one of the few META tags that can be considered important, as it is used by some search engines as the description to your site. You should keep it to less than 180 characters (so that it is not truncated by the engines) and make sure (i) it reads well, (ii) includes keyords in reasonable density, (iii) attracts browsers to click and (iv) describes the target page accurately (using words repeated in the page title, first heading and first paragraph of the page content). Doug (for his home page) opts for the following:
Antique doors and door fitting from Doug Chalmers of Middlesex Los Angeles Lakers Jersey , UK. Old door knockers, door bells and other door hardware in brass and iron, shipped worldwide."
The META-Keyword tag is today almost useless, so I would not spend too much time on it. Simply put your A-list of keywords for each page between the tags (remembering that four of the ten should be common to each page on your site and six specific to the page in question). Use spaces, not commas Tobias Harris Jersey , to separate keywords. On his door knocker page, Doug opts for:
"antique door brass hardware knocker iron decorative engraved old knobs"
Just about every other tag is pretty useless to be honest. I would avoid altogether the generator, copyright and author tags (they just clutter up your code) and only use the Content-Type, Content-Style-Type and Content-Language tags where your site is not in english.
The only other tags I would consider are the ICRA rating tag (which can draw traffic from a number of new family-friendly search engines) and a geo-locational tag (e.g. ICBM tags). Both these tags could become more widely used in the future, so are worth at least considering.
(b) Title and Heading Optimization
The title tag is not a meta tag but is absolutely vital to search engine optimization. Title tags are (i) displayed in the top of a browser window Louis Williams Jersey , (ii) typically used by search engines to generate the link that appears to your page in the result listings, and (iii) used as bookmark titles for your page. For all these reasons, it is vital to get them right.
They should be descriptive and short (ideally under 100 characters) and should make good use of your keywords. Overuse of keywords can be considered abuse by search engines, but this will not happen if you write the title as a breadcrumb trail (which is the approach I recommend). As an example, consider Doug's door knocker page:
" > Door Hardware > Brass Door Knockers - decorative Avery Bradley Jersey , engraved old knockers and knobs"
The title summarises the page well, whilst also positioning it within the overall site structure. Hardly anyone uses this sort of approach - which is all the more reason why you should. It is by far the best way to differentiate yourself and climb up the rankings.
Search engines pay attention to heading tags, which is why I am often surprised to find webmasters not using them. Some avoid heading tags because they haven't learnt how to control their appearance, using style sheets or their web authoring software - but this is a lazy and costly mistake! Doug uses the following headers to structure his door knockers page:
Heading 1 - Heading 2
Decorative knockers - Lion Knockers or Knobs - Pinapple Knockers or Knobs Plain knockers - Round knocker
Generally, I would avoid going down to sub-sub-headings (heading 3) as search engines will attach less importance to each level down in the nesting and dilute the value of the higher levels. If you find yourself needing heading 3 Danilo Gallinari Jersey , I suggest splitting the content onto separate pages.
(c) Page Structure Optimization
We talked earlier in the guide about the importance of the top-left of your page. On your home page, this area should be a site map of the whole of the rest of the site. On your money pages, this area should contain your first heading(s) and first paragraph.
Some search engines will only measure keyword density and relevancy over the first few lines, rather than the whole page. As such, pay particular attention to how you start each page. Here is an example from Doug's door knockers page: